from Hacker News

X executive says creator monetization program may potentially be ended

by jrflowers on 10/15/25, 9:15 PM with 12 comments

  • by lwansbrough on 10/15/25, 10:09 PM

    Not surprising at all this is happening if the intent is to make X less awful. (Which is something Nikita Bier has been trying to do since he was hired.)

    Incentivizing content creation does at least two things: it puts virality ahead of everything (quality, correctness, legitimacy) and also creates disproportionately greater value for users in poor or emerging economies. Earning a dollar or two from a post means a lot more to someone from say, India, than it does to someone from the US.

    The result has been a huge increase in bots and "legitimate" accounts farming engagement with rage bait and other content that makes X unbearable. Hopefully this helps improve the content, but wow what a massive misplay this whole thing was. Just a terrible, terrible idea from the owner who understands nothing about what made Twitter great.

  • by ashleyn on 10/15/25, 10:12 PM

    They're probably having trouble getting the ad revenue that would pay for it.

  • by popularonion on 10/15/25, 9:46 PM

    It makes complete sense and it would be for the best, therefore it will never happen

  • by Legend2440 on 10/15/25, 10:40 PM

    As soon as you start paying people to make content, you’re not social media - you’re just media.

  • by techblueberry on 10/15/25, 9:33 PM

    "More harm than good"?